We engage internal and external audiences through the strategic creation and delivery of live experiences, physical environments, logistics, film, digital & immersive, employee engagement, learning, scientific engagement and training.

The business operates with five brands:
WRG, The Moment, Axiom, Just Communicate and Forty1.

PlayPlay showreel

The Creative Engagement Group is a wholly owned subsidiary of Huntsworth PLC, the healthcare communications and public relations group.

It is harder than ever to reach and engage a time-poor, digitally-savvy, distracted and sceptical audience. That's why effective engagement is more critical than ever.

The Creative Engagement Group is an unusually shaped communications group with a range of strategic, creative and production capabilities unparalleled in any other company. United by a philosophy to ‘Create Unforgettable’, our group of five agencies work seamlessly together to provide an international client base with communication programmes for B2B and B2C clients. We work with clients across a range of sectors, from automotive to tech to media, with a particular strength in healthcare. A key focus of our work is in employee engagement.

WRG engages audiences through the strategic creation and delivery of live experiences, physical environments & logistics


The Moment engages audiences through the strategic creation and delivery of film, interactive and immersive (VR & AR) content


Just Communicate creates and delivers engaging live healthcare events and exhibitions, focus in biomed


Axiom creates scientific engagement solutions that change behaviour and improve performance


Forty1 blends insight, technology and creativity to deliver unforgettable employee experiences that drive engagement and business performance



Russ Lidstone

Russ Lidstone CEO

Having started his career at Coca-Cola, Russ has held strategy and leadership roles at advertising agencies, including McCann, BDDH, HHCL, Lowe, JWT and Havas Worldwide. He became CEO of Havas Worldwide in 2009 and spent six years successfully evolving its integrated proposition and doubling the size of the business. The agency was named Media Employer of the Year in 2013 at the same time as winning an agency record number of creative awards, including Cannes gold.

Russ has featured as a Campaign magazine ‘Top 10 CEO’ and ‘Top 10 Strategist’, plus been voted one of the UK’s ‘Inspirational Creative Leaders’. Russ is a member of the Marketing Group of Great Britain, a mentor for The Marketing Academy; a Fellow of the RSA; EMBA & MBA entrepreneurial projects evaluator for Said Business School; lead advisor to UWL and former non-executive director of Basketball England. Russ is Chair of the Board of Trustees for the Creative Mentor Network.

David Sharrock

David Sharrock COO

Having trained as a chartered accountant, David spent a number of years as a management consultant working with blue chip clients to improve their financial performance.  He then spent 10 years at the Guardian Media Group where he held various finance and leadership roles before moving to Trinity Mirror as part of the sale of GMG Regional Media which he led.

David joined WRG at the end of 2012 as CFO moving to COO in 2013.

David is also a non-executive Director of Sharp Futures, a social enterprise working to grow the Creative and Digital talent pool in Manchester.

Mark Gass

Mark Gass Exec Creative Director

Having spent over twenty years in advertising, creating international campaigns for the likes of Nivea as an Executive Creative Director at TBWA, he now sits comfortably at the evolving intersection where brand and experiential meet.

An advocate of our ‘Create Unforgettable’ ethos, he helps the team to deliver impactful and engaging experiences for the likes of Nokia, adidas, HP and Shell, right across the globe.

Lauren Ince

Lauren Ince Head of Client Service

Lauren works across all of our brands, overseeing our growing client service offering and helping to deliver outstanding brand thinking and creative solutions for clients.

Lauren has held several senior roles in advertising, including Global Business Director on Unilever at Mullen Lowe, Group Account Director at WCRS, European MD of Arnold Worldwide and Head of Account Management at VCCP. Most recently, she was the Managing Director at film content agency, Evidently.

Richard Burton

Richard Burton Head of Employee Engagement

Richard leads our new engagement consultancy, Forty1, which taps into the Group’s in-house creative and executional capabilities in live events, environments, film, digital and immersive technologies.

Burton joins TCEG from BrandPie, where he was Partner & Head of Engagement for nearly four years. At BrandPie he successfully built up the employee engagement practice and worked across a range of employee engagement programmes, in client categories including professional services, industrial, financial services and pharmaceutical.

Previously, Burton worked for 5 years at AstraZeneca as Head of R&D Communications and Engagement and spent over 8 years at EY in Global Brand, Marketing and Communications.

Steve Kinsey

Madelaine Allen Head of Axiom Europe

Passionate and dedicated, with a wide experience of the pharmaceutical industry, Maddy excels in communication engagement and maximising impact and value of client investment. She leads global accounts and works with discipline leads across all of our offices, and oversees everything from small intimate brand forums, to large international congresses, to on-going communications campaigns. Few know that she’s also a qualified ski instructor.

Andy Parkin

Andy Parkin Client Service Director

With a strong focus on immersive engagement, Andy links key clients with the value add of effective audience led communications and training solutions. He has built strong client relationships at the C-Suite level and his team work around the world with major clients such as; Carnival Corporation, BBC, Partners in Leadership. Prioritising client satisfaction, via the excellence of service delivery, his teams work alongside industry professionals and SMEs to design and deliver contemporary learning experiences that inspire learner engagement and deliver demonstrable ROI.

Mike Ballas

Mike Ballas CEO Medical Training

Mike brings 15+ years’ experience in the pharmaceutical industry to include sales, marketing, commercial and medical affairs training to his role of Axiom CEO. His team leads the design, development and execution of our modernised learning strategies and solutions for our pharma and biotech clients, whilst leveraging the strength of our Group for client efficiencies and innovation.

He has executed numerous initiatives to engage sales training and medical affairs audiences with a focus on high science, oncology, competitive selling, digital strategy, and creating interactivity to facilitate peer-to-peer active learning.

Mike is recognised as a global industry leader and speaker in leadership development and sales force effectiveness. Clients appreciate his client-centric focus, which comes from his background in training departments of large pharmaceutical companies to include Merck and Novartis Oncology.

Jill English

Jill English Head of People

Jill heads up the HR team across The Creative Engagement Group, overseeing our HR approach in all areas of the business – including the US.

Since she joined us in January 2002, Jill has moved up through various people-focused roles. She’s inspired by the fast-paced environment and unique culture we have at TCEG.

Responsible for all things HR within the agency, she ensures that we attract, retain and develop the best people in the sector.

Tim Collett

Tim Collett Head of Live

A graduate of the Event Management degree program, Tim has over fifteen years’ experience in the live events industry, including over 11 years at Jack Morton as an Executive Producer.

Tim has led the creation and delivery of brand experiences across many industry sectors, and has operated around the world; from product launches, to roadshows, conferences, and meetings.

In addition to his work in the corporate events arena, Tim has been instrumental in the coordination of some of the UK’s largest public events and spectacles.

Sam Myers

Sam Myers Head of Film

Sam is responsible for leading our team of filmmakers and animators delivering creative work. He’s first and foremost, a craftsman and a collaborator – with a real passion for filmmaking and a truly innovative mindset and integrated philosophy.

Formerly Deputy Head of Film at Havas and with a background in film production for advertising agencies, Sam successfully ran his own production company for a number of years, most recently producing a high profile advertising campaign for Lexus.

Mark Jackson

Mark Jackson Head of Environments

A trained Industrial Designer, Mark spent three years designing commercial interiors before joining TCEG.

Having designed and delivered many of our largest international projects for clients such as adidas, Ricoh, Nokia and Orange, he’s now heading up a talented and expanding team.

Under his stewardship, it’s seen a period of rapid growth globally, particularly in North America.

Spencer Conway

Spencer Conway Head of Digital & Immersive

With almost 20 years’ experience as a digital creative, Spencer looks after our digital team who provide a range of creative, design and development services. He is tasked with the creative direction of all our mobile, web, VR and interactive outputs and is passionate about making beautifully crafted user experiences that entertain and engage.

Spen first started out as a designer for Coley Porter Bell and has worked with some great brands along the way – BBC, Dulux, HBO, Chanel, British Gas, Wrigleys, Toyota, British Airways, Ballantines and Danepak.

Lucy Hillard

Lucy Hillard Joint Head of Logistics

Lucy’s biggest achievements include the execution of a large-scale incentive event in Tokyo 2016, and a high-end C-suite programme for one of our finance clients in China and the US.

Her approach to project management is led by innovation – finding opportunities to create fresh ways of delivering comms, catering, badging, apps, and our own internal processes.

Chi Siroko

Chi Siroko Joint Head of Logistics

Including events of 3000+ attendees, Chi’s worked on some of our biggest projects across a wide breadth of suppliers and venues.

Chi is used to working with and managing big teams and achieving a seamless result… whether managing and instructing coachloads of priests during papal visits, and handling meetings amid the buzz of the London 2012 Olympics.

Jo Crossley-Anderson

Jo Crossley-Anderson Marketing Manager

Jo brings 20 years experience in writing, marketing and technology to her role as Marketing Manager. With daily oversight of our external and internal communications channels, she works with teams across all areas of the agency to promote our work and incredible talent.

With a strong background in tech, Jo has held a number of marketing, account and business analyst roles for software development and e-commerce agencies.


The Creative Engagement Group ranks high in PMLive's Creative Healthcare Agency report

The Creative Engagement Group ranks 4th in the Creative Healthcare Agency Top 40 and 1st in the Young Agencies category.




WRG shoots into 2nd place in C&IT Top 50 event agencies

Having seen its event-based turnover almost double from £30.9m (2017) to £59.1m, WRG ranks number 2 in C&IT's annual ranking of UK agencies.


WRG shoots into 2nd place in C&IT Top 50 event agencies


Leveraging tech to optimise events

Shaan Bassi, Senior Insights Manager, looks at how the latest tech can help event marketing teams to improve the delegate experience to meet the communications goals and prove the event’s contribution to the bottom line.

View PDF

Leveraging tech to optimise events


Debunking the millennial myth

Richard Burton, Principal Consultant at Forty1, reveals some invaluable advice on how to improve multi-generational workforce engagement.

View PDF

Debunking the millennial myth


WRG selected to deliver London’s World Car Free Day

With considerable experience in organising major public events, WRG, the live and experiential division of The Creative Engagement Group, has been appointed to deliver a total event solution including the creative programming of the day with full event management support including traffic planning, stewarding and stakeholder management.


WRG selected to deliver London’s World Car Free Day


Five key principles to successful virtual reality learning

Tim Powell-Jones, Lead Learning Designer, talks about how the effective deployment of virtual reality in any training or learning strategy depends on good design as much as buying into the latest tech.


Five key principles to successful virtual reality learning


The World Can't Afford to Lose the Discipline of Craft

Sam Myers, head of film at The Creative Engagement Group, comments on the shortage of skilled film workers and the difference between screen-worthy film, and executed video.


The World Can't Afford to Lose the Discipline of Craft


Madelaine Allen appointed as new Head of Axiom Europe

The Creative Engagement Group (TCEG) announced today that Madelaine Allen will take over as Head of Europe for its scientific engagement and medical training division, Axiom.

View PDF



New age of business events is here

Events ought to be inspiring, immersive and provoking. Read our article in Raconteur in The Times on how events have evolved to reflect the new culture of business.

Read our article here



The Creative Engagement Group launches new employee engagement consultancy Forty1

The Creative Engagement Group (TCEG) has launched Forty1, a new employee engagement division, focused on helping clients create strategies and content for deeper engagement with employees.

View PDF

Forty1 logo


The Creative Engagement Group launches Axiom in Europe

The Creative Engagement Group (TCEG) announced today that it is launching its medical training and scientific engagement division, Axiom, in Europe. The new Axiom division combines the strategic Healthcare Communications team in the UK (previously part of WRG) with the award-winning scientific and skills-based training capabilities of the US Axiom team.

View PDF

Richard Burton


We have moved!

Our London office is bursting at the seams, so we’re moving to an amazing new creative space. From Monday 4th March, you’ll find us at 22-24 Torrington Place, WC1E 7HJ. Come and visit anytime, the coffee is on us!


New London Office


The Creative Engagement Group hires Richard Burton to lead its Employee Engagement team

The Creative Engagement Group (TCEG) has hired Richard Burton to lead its growing employee engagement offering. Burton will lead the strategic offering, which will tap into TCEG’s in-house creative and executional capabilities in live events, environments, film, digital and immersive technologies.

View PDF

Richard Burton


The Creative Engagement Group hires Lauren Ince for leadership role

At TCEG, Lauren will work across its four brands, WRG, The Moment, Axiom, and Just Communicate, to help manage its growing client service offering and help deliver outstanding brand thinking and creative solutions for clients. She will report to Russ Lidstone, Group CEO TCEG.

View PDF

Lauren Ince


The Creative Engagement Group is featured in The Parliamentary Review

We feature in the digital engagement edition and contribute our knowledge and insight of the creative and tech industries.

Read our article here

Parliamentary Review


Cutting through the marketing mire.

It is harder than ever to communicate and engage with customers, employees and delegates using traditional means. We talked to Great British Business about how as an unusually shaped business, we have the ability to come at business and brand challenges from a completely different perspective.

Watch video

Great British Business


The Creative Engagement Group appoints Saatchi Pro’s Paul Warwick to new strategy role

Paul Warwick is joining The Creative Engagement Group (TCEG) as Head of Strategy, a new role at the company. He joins from Saatchi Pro, where he was Planning Partner.

View PDF

Paul Warwick


Best-in-class learning within the life sciences.

Axiom Together with Bristol-Myers Squibb Oncology Training Team win the 2018 LTEN Excellence Award for Industry Partnership.

View PDF



Creating unforgettable employee engagement.

Based on insight on today’s workforce, our CEO Russ Lidstone talks to Raconteur on The Times about the synergies between consumer and internal communications.

Read the full article here



Six trends defining the Future.

The role of face to face is becoming more and more relevant to brands as the level of engagement with the customer is so much greater. We talked to The Times Raconteur about how the events industry would look in the future and identified 6 keys trends.

View PDF


Breaking news:

Acquisition of The Creative Engagement Group by Huntsworth plc.

Huntsworth plc, the healthcare communications and public relations group ("Huntsworth" or "the Group"), today announces the acquisition of the entire share capital of The Creative Engagement Group ("TCEG") from funds managed by LDC (Managers) Limited ("LDC") and certain members of TCEG's management for total consideration of £24.7m.

View PDF

Get in touch

General Enquiries

+44 (0) 203 073 2323

US Enquiries

+1 267 930 3570

Press Enquiries



22-24 Torrington Place

1800 John F Kennedy Blvd.
Suite 503
PA 19103